Until 25 years ago, nobody knew anything much about coaching. About 10 years ago, nobody asked anything about its real efficacy. Yesterday I got involved in a Ph.D. research of a nice friend and coach, research granted by Harvard and conducted within Vrije Universiteit Amsterdam, in which my friend Tunde Erdos studies the relationship between coaching presence and its efficacy, using state of the art video-analysis software.
Being the industry with the second highest development rate in the world, coaching deserved better than just the constant questioning of its efficiency. How can you measure, after all, the efficiency of a human conversation? Who benefits the most? The client? The coach? The organization? Client’s family?
I love statistics and figures in general but I am no fanatic. I sometimes use my intuition to decide whether or not something is for me or not: how could you measure the success probability of your marriage? It’s no mistake here: I got married to coaching the same way I got married to my wife: by falling in love, not by measuring my (future) ROI. Leap of faith!
Anyway, I got asked so many times if coaching produces any results, that I finally decided to do something about it. I created a library where you will find lots of research papers and studies. I just want to outline several of the findings below:
4. „Respondents feel that coaching achieves the following desired outcomes: evidence of learning being put into practice (71%) and readily-quantifiable and positive results, often demonstrated on the company’s „bottom-line” over the long term (62%)”
7. „Quality of work products or services improved by 7.5%, productivity increased by 7.3%, net revenue was estimated to have increased by 6.5% and the cost of operations was estimated to have been reduced by 6.3%.”
9. „Improved teamwork was cited by 58% of the leaders as having been impacted. Team member satisfaction was identified by 54% of the leaders as being impacted by what they did differently as a result of their coaching experiences. Increased productivity was cited by 31% of the leaders as a business outcome of their coaching